Malaysia: Penang to introduce affordable the alternative Beras Cap Feri rice
Rice
Malaysia
Market & Price Trends
Innovation & Technology
Published Mar 26, 2024
Tridge summary
The Penang government is set to launch 'Beras Cap Feri', a new rice brand aimed at providing a more affordable option for consumers. This decision was made during the inaugural meeting of the Penang Rice Steering Committee, which includes various government agencies. The initiative seeks to market the rice within the next two months, with specifics on pricing and quantity to be finalized in upcoming discussions. Additionally, the state government plans to distribute Beras Cap Feri through 'Rahmah' sales or government-sponsored outlets throughout Penang, and is calling for support from both federal and state entities to ensure the success of this initiative.
Disclaimer: The above summary was generated by a state-of-the-art LLM model and is intended for informational purposes only. It is recommended that readers refer to the original article for more context.
Original content
GEORGE TOWN (March 25): The Penang government plans to introduce its own rice product, known as ‘Beras Cap Feri’, to be sold at a cheaper price compared with current market rates. State Agrotechnology, Food Security and Cooperative Development Committe chairman Fahmi Zainol said Beras Cap Feri will be marketed within the next two months to allow people to purchase it at a more affordable price. “At the last state executive council meeting, it was agreed that the state government will produce its own rice, namely Beras Cap Feri, and today I chaired the first meeting of the Penang Rice Steering Committee, involving several government agencies. “We are focusing on marketing Beras Cap Feri within the next two months, and the price and quantity will be determined in the subsequent meetings. “Most importantly, the government is trying its best to offer a cheaper price compared to the market rate,” he told Bernama on Monday. He said the state government ...
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