The Peruvian and Bolivian quinoa export markets have seen little growth since 2014, despite a rising global demand. This stagnation is attributed to increased global competition, with countries like Spain, France, the UK, Germany, Italy, Australia, China, India, and Colombia emerging as significant producers. The average FOB price of quinoa has been stuck at around USD 2.50 per kg for the past five years, with only organic and fair trade markets offering higher prices. The situation calls for new strategies among quinoa producers to compete in the changing market.