Peru is committed to promoting table grapes in Japan

Fresh Grape

Published Jan 23, 2024

Tridge summary

A campaign has been initiated to promote Peruvian table grapes in the Japanese market for the 2023 - 2024 season, following the first export of these grapes in September. The campaign, a result of public-private collaboration, will leverage tariff preferences and includes grape tasting in 30 ITO YOKADO supermarkets. The northern zone of Peru primarily exports its grape varieties to the US, Netherlands, Mexico, UK, and Canada, while the southern zone, still in harvest, has already exported over 29 million boxes, surpassing the northern zone's 25 million boxes.

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Original content

The campaign arises as an initiative of the public and private sector, which aims to position Peruvian table grapes in the Japanese market, following the opening of this important treaty for the 2023 - 2024 campaign, having already carried out the first export of table grapes in the month of September. The president of the ADEX Fruit and Vegetable Committee, Elkin Vanegas, indicated that 2023 will commemorate 150 years of bilateral relations between Japan and Peru. “Exports to Asia increased by 14.9% in terms of the agro-export sector and as of November 2023, it presented an increase of more than 32%, closing with a total FOB value of 117,000 million dollars, highlighting avocado, asparagus, mangoes and grapes. table.” For her part, the Vice Minister of Foreign Trade, Teresa Mera, indicated that Japan allowed access to 26 varieties of grapes, “this is a very important myth and is the result of hard work of negotiation. By having phytosanitary access, Peruvian exporters will be ...

Source: MXfruit