In 2023, Peru ranked 10th globally and 3rd in Latin America and the Caribbean as a supplier of exotic fruits, led by passion fruit, generating revenue of $66.93 million, a 11% increase from the previous year. Despite this growth, a significant decline in exports was observed from January to May, largely due to climatic issues, new pests, and diseases. The industry also faces challenges such as damage to irrigation infrastructure and the need for improved agronomic management. Despite these challenges, there is potential for growth in the cosmetics industry and the market for passion fruit oil. The Association of Exporters (ADEX) is collaborating with the National Institute of Agrarian Innovation (INIA) to develop a action plan and identify new varieties of passion fruit and granadilla. This collaboration is part of the Fruit Roundtable for Industry, which includes several members working on the PROFRUT project to promote technology transfer to farmers and increase passion fruit production.