In 2024, Peruvian quinoa exports experienced a 42% surge, generating $70.1 million from January to July, up from the previous year, with a total of 28,253 tons exported to seven countries, led by the United States. This growth is attributed to the recovery of production after a prior year's setback and increased global demand for healthy foods. Peru's leadership as the primary quinoa producer and exporter is supported by over 89,567 small farmers, despite low domestic consumption. The 'Innovation in the quinoa value chain 2024' report highlights production challenges and variations in yields across regions. Agromercado has developed Commercial Articulation Plans to enhance quinoa marketing and export activities, resulting in significant transactions with farmers in Apurímac, Arequipa, and Puno.