Pollock consumption in Russia has increased 1.5 times over 5 years

Frozen Whole Alaska Pollock

Seafood

Russia

Market & Price Trends

Published Feb 21, 2024

Tridge summary

Russian fishermen have successfully met the domestic demand for pollock in 2023, with imports reduced to a mere 400 kg, a significant drop from a decade ago. The potential supply to the domestic market could rise to 35% of the catch, equivalent to 300-350 thousand tons of products. To boost the 'Far Eastern Pollock' brand, a promotional campaign was initiated, featuring a website, collaborations with 40 Russian bloggers on social media, and a mini-series about pollock fishing and processing with renowned chef Vasily Emelianenko as the brand ambassador.

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Original content

At the same time, the share of the domestic market in the catch reached 21%; in 2019 it was 15%. “Today, Russian fishermen have completely satisfied the domestic market’s need for pollock: imports of pollock fillets in 2023 amounted to only 400 kg. By the way, this is 40.5 times less than ten years ago,” says Alexey Buglak, president of the association. The organization believes that the share of supplies to the domestic market could increase to 35% of the catch or up to 300-350 thousand tons of products. To achieve this goal, the country's first program for the collective promotion of a fish brand, “Far Eastern Pollock,” was launched. The project’s website and social networks were launched, and collaborations with 40 Russian ...

Source: RG