Pork: From cooked ham to preserved products, how Italian habits have changed

Published Apr 6, 2021

Tridge summary

The article provides an overview of the Italian market's pork and cured meat consumption trends from 2015 to 2020, with a particular focus on the impact of Covid-19. It reveals that pork makes up 43% of the average shopping cart, with cured meats accounting for 28%, and fresh meat for 15%. Cooked ham is the most popular cured meat, followed by salamis. The supermarket is the preferred point of sale, with discounters playing a significant role. The article also notes territorial differences in pork consumption and a shift to domestic purchases during the pandemic, which offset the disruption in the hospitality channel. Although pork and cured meat sales experienced growth in the first nine months of 2020, they have not yet reached pre-pandemic levels. The article predicts that with continuing trends, consumer spending on pork products is expected to increase compared to 2015.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

Italians like pork, so much so that they occupy 43% of the shopping cart. More than fresh meat, which accounts for 15% of the total, it is cured meats at 28% that have the biggest slice of the pie. And although Covid-19 has put a strain on the entire supply chain, domestic purchases and storable products have mitigated the losses. In the five-year period 2015-2019, cooked ham remains the most purchased cured meat (23% of the share in value) and the product that in the five-year period has had the best resistance compared to the crisis, losing only 0.7% compared to -17% of frankfurters, -8.7% of raw hams and -10.3% of mortadella. Even salamis, which represent 11% of expenditure, have shown a good resistance in consumption and have remained stable over the five-year period. Over time, the supermarket remains the preferred point of sale for purchases of pork and cured meats; hypermarkets are losing positions (-5.4% in the last five years), but they are the place where more than a ...

Source: Mangimiealimenti