Peru is facing a possible shortage of blueberries next year due to the ongoing effects of El Niño, with many growers struggling to read the plants and achieve a high yield. Sebastian Ochoa, a global crop advisor, emphasizes the importance of good management in achieving the potential of new blueberry varieties. He also advises growers to focus on quality and building a good brand to avoid damaging their reputation in the market. Despite the challenges in Peru, Ochoa believes that the coming year will be good in terms of price due to the lack of a good harvest.