The National Union of Potato Producers (UNPT) in France has announced a significant increase in production costs for the 2025/2026 campaign, with costs per hectare expected to rise by 2% to 3%, totaling four times the cost of growing wheat. Factors contributing to this increase include mechanization and seed supply costs, reduction in production tools, and extreme weather events. The UNPT is calling on all stakeholders in the potato value chain to adjust contracts to these increased costs to ensure the economic sustainability of farming and the continued existence of the potato sector in France.