The cost of chicken production in South Africa has risen, leading to a potential increase in retail prices that could benefit farmers but hurt consumers. Despite high raw material costs like maize and soya, the poultry industry has seen growth, becoming more globally competitive. However, high input costs have made it difficult for farmers, particularly small-scale ones, leading to price increases that reduce affordability. Prices are currently slightly suppressed due to lower consumer disposable income, but are expected to increase in the future, with a slight improvement during the Easter weekend and a more significant one from September to December, subject to raw material price fluctuations.