The European kiwifruit market is experiencing a surge in stock and decreased consumption due to economic factors such as inflation, higher labor costs, and the impact of the Russia-Ukraine war. This has led to lower retail prices and a slower movement of fruit. The situation is expected to delay the start of Chilean kiwifruit exports to Europe. The kiwi season in the southern hemisphere is starting, with New Zealand experiencing a significant increase in yellow kiwis and facing labor and maritime cost issues. Chile projects near-normal kiwifruit yields, but the industry faces challenges due to the current market situation.