The article highlights the significant growth of 4% in Maule region's wine exports in the first eight months of 2024, generating US$ 249 million and recovering from the losses due to the 2020 pandemic. With over 50 markets worldwide, including major ones like Japan, Brazil, China, the United States, and the United Kingdom, Maule's wine industry is on the rise. The region's rich winemaking tradition and unique cooperatives are supported by ProChile and other initiatives, with a focus on promoting niche wines and enhancing wine tourism. Efforts are being made to position Maule wines in the international market and promote wine tourism, with collaborations and strategies aimed at attracting both national and international tourists to the region.