The article highlights the efforts of Peru to export pitahaya, a cactus fruit, to the US, which is expected to open its market in 2023 after successful health protocol negotiations. Currently, Peru exports only a small quantity to Europe. With the US entry, the country anticipates a surge in cultivation, as it is a high-demand market. The Terra project, which has 200 hectares for pitahaya cultivation and plans to expand to blueberry cultivation, is spearheading these efforts. Peru aims to become a significant player in the global pitahaya market due to its fruit's higher Brix content. The Terra project uses a cooperative export real estate model, allowing investors to profit from the cultivation and management of the fruits.