Pusan National University Livestock Cooperative, 'Fork Valley' Korean pork brand value 30.98 billion won.

Published Oct 2, 2025

Tridge summary

[Nongsuchuksan Newspaper=Reporter Ju Sang-ho] The brand value of 'Fork Valley' Korean pork, the flagship brand of the Gyeongsangnam-do Pig Farmers Association (Chairman Lee Jae-sik), has been evaluated at approximately 309.8 billion won. This evaluation, based on the Ministry of Finance's financial results and the Brand Power consumer survey by the Korea Institute of Industrial Policy Research, shows a growth of about 3.5 times compared to 88.6 billion won in 2019, indicating that Fork Valley has been continuously growing and strengthening its brand competitiveness. Since the early 2010s, Fork Valley has intensified its brand awareness through broadcast advertising, focusing on its main business areas in Gyeongnam, Busan, and the metropolitan area. Additionally, the company hired broadcaster Kim Sung-joo as a promotional model.

Original content

Compared to 2019, a 3.5-fold growth Demonstration of strengthened brand competitiveness The brand value of 'Fork Valley' Korean pork, the flagship brand of the Pusan Livestock Cooperative Association (Chairman Lee Jae-sik), was evaluated at approximately 30.98 billion won. This evaluation, derived from financial results and a consumer survey by the Korea Institute of Industrial Policy, shows a value approximately 3.5 times higher than the 8.86 billion won in 2019, indicating that Fork Valley has continuously grown and strengthened its brand competitiveness. Fork Valley intensified its brand awareness through broadcast advertising starting in the early 2010s, focusing on major sales regions such as Gyeongnam, Busan, and the metropolitan area. It also employed broadcaster Kim Sung-joo as a promotional model to enhance reliability. Since 2018, it has sponsored the NC Dinos professional baseball team and added sponsorship of the KT Wiz this season, expanding its sports marketing ...

Source: Aflnews