The first online conference by the EastFruit project on the state of the frozen fruit, soft fruit, and vegetable market, accompanied by the video 'Shock freezing of berries, fruits, and vegetables 2023,' focused on forecasting prices for freezing and finished products, with particular emphasis on frozen raspberries and their future pricing trends in 2023. The event featured insights from Andriy Yarmak, an economist at the FAO's Investment Center, who discussed the price cycles in the horticultural sector and the significant impact of supply and demand on raspberry prices. Yarmak highlighted the 2018 price crash in raspberries, resulting from an oversupply following increased investment in cultivation, which led to a drastic drop in prices and widespread abandonment of raspberry farming in several countries. Despite these challenges, the accidental inclusion of raspberries in various food products due to their low cost sparked a surge in demand, showcasing the unpredictable nature of market dynamics and the importance of factoring in unexpected factors in price forecasts.