In 2023, Morocco significantly increased its exports of blueberries to Southeast Asia, reaching a record of 1.4 thousand tons, a 50% increase compared to the previous year. Morocco expanded its presence in Asian markets, particularly in countries like Indonesia, Hong Kong, Singapore, and Malaysia, which accounted for 96% of its total supply in the region. In addition to Southeast Asia, Moroccan blueberry exports also saw a substantial increase in other markets, such as Thailand, where shipments nearly tripled to 30 tons.