The article highlights the concerns of Diogo Pestana de Vasconcelos, an agricultural entrepreneur and leader in Alentejo, about the challenges faced by the cattle farming sector due to the COVID-19 pandemic. While fluctuating demand and prices for cattle have affected the industry, the biggest concerns are rising production costs, including diesel, feed, and fertilizers. These increases outpace the rise in cattle prices, creating financial strain. Despite these challenges, exports have been a lifeline for the sector, with Portugal's climate allowing for adaptation of animals to the Mediterranean region. Additionally, the quality of Portuguese cattle, resulting from breeding indigenous and exotic animals, is highly valued internationally. As the Common Agricultural Policy (PAC) reform is anticipated, there is hope for continued support for animal farming, with expectations set on maintaining stable production costs and achieving a sustainable and profitable industry.