The article highlights the success of a local initiative in Brazil to boost small fruit cultivation, particularly strawberries and blackberries, in the municipality of Monte Alegre dos Campos. The initiative, launched as the Municipal Support Program for Small Fruits in 2021, has seen a significant increase in cultivation areas for the 2022/23 harvest, indicating a positive growth in both production and income diversity for local producers. The program offers subsidies, technical assistance, and financial support for investment, with a special focus on organic production and social inclusion, providing opportunities for 137 families, including those vulnerable, to participate and improve their living standards.