Russia has established itself among the leaders in chocolate supplies to China

Published 2023년 10월 13일

Tridge summary

Russia has become the number one supplier of chocolate to China in 2021 and is competing with Belgium for a leading position in the market. To ensure a stable presence on shelves, it is important to create strong brands and engage in promotion. The Russian government is willing to help smaller producers by promoting and strengthening a common brand, such as "Russian sweets" or "Russian drinks."
Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

TASS Roman Balandin, Zoya Rusinova/. Russia has established itself as one of the largest suppliers of chocolate to China. Dmitry Krasnov, head of the Federal Center for the Development of Exports of Agricultural Products (FSBI Agroexport), stated this in an interview with TASS. “We have large supplies of confectionery products. So in 2021 in China we became, oddly enough, the number one supplier of chocolate. And now we are confidently competing for a leading position in this market with Belgium. These are not crazy volumes, but we are one of the largest chocolate confectionery suppliers for China,” he said. Krasnov also noted that in order “to ensure a stable presence on shelves, it is necessary to engage in promotion and create strong brands.” As he pointed out, “these can be strong umbrella brands that cover the entire group of products, for example, Russian drinks or Russian sweets.” From these product groups and their names, he said, “it is necessary to create strong brands, ...
Source: Kvedomosti

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