France: Sales decline for fresh minced meat

Economic situation – The French frequent outdoor markets, organic stores and direct sales from producers less, and their purchases in supermarkets are increasingly oriented towards entry-level products. Hypermarkets and supermarkets remain the main place for purchasing food products, with 75% of people purchasing meat compared to 10% in traditional butchers. Since the start of the year, sales of fresh butchered meat for domestic household consumption have fallen 3.5%. Even fresh minced meat is declining (-3.3%), with a purchase price increasing by 13.2%, which has a serious impact on the least well-off households, but also on manufacturers who have seen their stocks swell. Alone, frozen ground beef resists with sales up 1.4%, despite the largest increase observed in stores (+27.2%), but with a 100g steak at €1 on average it is still the most affordable product for families. This scenario of declining consumption is worrying, when we look at the increase in market share taken by ...