A recent study by Ipsos for the Norwegian Seafood Council reveals a significant surge in salmon consumption in Spain, with a 30% increase in imports from Norway from January to August of this year compared to the same period last year. The research demonstrates that 79% of Spaniards have consumed salmon in the last six months, with sushi, sashimi, and poke preparations growing in popularity. Additionally, the study highlights the accessibility and health benefits of Norwegian salmon, which is consumed regularly by eight out of 10 Spaniards at home and by 31% in restaurants. The highest consumption is observed in several regions, including Levante, Catalonia, Aragon, the Northwest, and Andalusia.