São Paulo's Wine Routes reach 87 attractions and boost enotourism and regional production.

The Government of São Paulo launched, this Thursday (26), the second edition of the São Paulo Wine Routes program, an initiative that aims to strengthen the wine industry in São Paulo and promote wine tourism. Coordinated by the Casa Civil and InvestSP, the program is developed by the Secretariats of Tourism and Travel (Setur-SP), Economic Development (SDE), Agriculture and Supply (SAA), and Culture, Economy, and Creative Industries. The update includes 87 attractions focused on experiences in wineries, including 22 wine destinations, distributed across five routes and 38 municipalities in the state. The second edition of the program consolidates a structured public policy to organize territories, structure the tourism offer, and stimulate investments in infrastructure, professional qualification, and integrated promotion. The Secretary of Tourism and Travel, Roberto de Lucena, highlights: "São Paulo wines are increasingly competitive. Production is only increasing and the ...