The article reports on the ongoing super-early onion crop in Ituporanga, SC, which has seen high demand, leading some producers to start selling green bulbs and those with flowering due to recent low temperatures. The average price for onions has hit a record high of R$ 5.75/kg since 2000, while 'flowered' onions are sold at R$ 2.50/kg due to lower market appeal. The atypical cold in early November has caused 10% to 15% of early onions to flower, with potential impact on future harvests of other cultivars, although the exact extent will be confirmed in the next 10 days. Despite this issue, the national shortage of onions is expected to mitigate the impact on prices, which remain high due to the limited supply.