The Technical and Managerial Assistance for Agribusinesses (Atelier de Técnico e Empresarial, ATeG) by the National Service for Rural Learning (SENAR) has significantly boosted the productivity and income of small and medium-sized agribusinesses, as demonstrated by Rancho Chaparral in Minas Gerais. Run by rural producer Marina Monteiro Netto, the ranch has seen a transformation in its goat milk production, leading to the creation of five types of goat cheese. The technical assistance not only improved product quality but also enhanced financial management and administrative efficiency, allowing the business to expand its product range and find market acceptance. The success story highlights the importance of technical support in enhancing the competitiveness of rural companies.