Seoul Agricultural Cooperative, Deposit Insurance Corporation, and Korea Broadcast Advertising Promotion Corporation open 'Happy Foresight Direct Deal Market'

The Seoul Headquarters of the National Agricultural Cooperative Federation (Head: Maeng Seok-in) opened the "2025 Second Half Happiness Anticipation Direct Market" on the 19th in collaboration with the Deposit Insurance Corporation and the Korea Broadcast Advertising Corporation (KOBACO, hereinafter referred to as KOBACO) to expand the sales channels for agricultural products. This market has been held for the 11th consecutive year since it was first opened by the Seoul Agricultural Cooperative and the Deposit Insurance Corporation in 2015, and this year it was held in collaboration with KOBACO at Seoul Plaza in front of the Korea Press Center, with participation from 18 domestic agricultural producers and social enterprises. On this day, the Seoul Agricultural Cooperative introduced high-quality seasonal agricultural products at reasonable prices and held a gift event where customers who purchase over a certain amount receive a small package of rice as a thank-you gesture, ...