The 2023 Coronation of King Charles III will prominently showcase the British sheep sector, with the monarch's preference for British lamb and mutton to be highlighted. Thousands of woollen uniforms will be used in the celebrations, and lamb will be included in the official menu. This aligns with the King's 2004 initiative, the Mutton Renaissance campaign, which aimed to improve the quality and traceability of mutton. Additionally, the National Sheep Association praised the King's support for sustainable farming and local abattoirs, and anticipated a surge in red meat and dairy sales in connection with the Coronation.