Italian regional specialties are worth 2.6 billion Euros

Italians confirm their interest in food products, wines and beverages that express the production traditions of the Italian regions. And so the basket of these products and their turnover continue to grow: in 2020 the offer reached 9,200 products and the sell-out grew by + 6.4% compared to 2019. the ninth edition of the Immagino Observatory of GS1 Italy, which shows that, in 2020, the basket of regional food products developed around 2.6 billion euros of sell-out in supermarkets and hypermarkets and contributed to the 8% of the total turnover of food & beverage in this channel. "Since its first edition, the Immagino Observatory has focused and detected the phenomenon of regionality in the shopping cart and its growing affirmation - comments Marco Cuppini, research and communication director of GS1 Italy - In this edition we have taken a step forward and also investigated how much the sales of regional products are worth within the individual regions. And, therefore, understood in ...