Smaller harvests in the Netherlands, but no changes in supermarkets

Published Sep 16, 2024

Tridge summary

Supermarkets in Europe are promoting apples and pears, leading to criticism from fruit growers, particularly in Poland and the Netherlands. The supermarket chains, including Lidl, are selling dessert apples and pears at prices significantly lower than the industry standard, which is causing concern for producers. Despite the potential impact on their income, these chains maintain that their goal is to attract customers by offering promotions, despite the minimal profit margin on apples. The producers' association, NFO, has highlighted that buyers and traders are seeking to maintain last year's prices, disregarding the effects of higher costs or smaller harvests due to adverse weather conditions, and have observed a positive development in the form of increased tolerance for cosmetic damage in fruits following hailstorms.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

More promotions of apples and pears in supermarkets, and consequently more criticism from fruit growers. The scheme of operation of supermarkets is the same throughout Europe. We write more and more about supermarkets in the context of the trade in dessert apples, because their influence on the market, and thus on the income of fruit growers, is growing. Previously, this happened in the West, and now also in Poland. We often say that supermarkets operate the same everywhere. This is true, because they are huge international corporations that want to maximize profits. Large chains can also be a "thorn in the side" for fruit growers in the Netherlands. The German chain Lidl sells Conference pears and Elstar apples there for PLN 4.30/kg / EUR 0.99/kg. Producers do not like this very much, because regular retail prices of dessert apples are usually between EUR 2.00 and EUR 3.00/kg. Previously, another chain sold Elstar in 2-kilogram bags for 1.99 eur/kg, which also met with criticism ...

Source: Sad24