Spaniards are set to increase their grape consumption and costs for New Year's Eve 2025, with the popular tradition seeing a 10% price hike from the previous year. The Aledo grape variety, primarily grown in Alicante, is the favorite for the tradition, with seedless grapes also gaining in popularity. Approximately 2 million kilograms of grapes from the Alicante Valley are expected to be consumed on New Year's Eve. Despite the drought, the 2024 grape marketing campaign in the Denomination of Origin has been deemed successful, with a total production of 33 million kilograms.