Sporadic agro-exporters from Peruvian regions should look to the niche market in Latin America

Published 2022년 3월 1일

Tridge summary

Peru is positioning itself as a specialist in fresh produce with minimal processing for the global market, focusing on healthy eating trends in developed countries. However, there are strategies needed for more medium and small companies to participate and for destinations to diversify. The country has a large number of 'sporadic exporters' who are not consistent in selling abroad. To address this, Promperú is strengthening its office and forming strategic alliances to help these companies find a market. Ocharán made these remarks during the "Agribusiness and Regional Development" forum organized by ComexPerú.

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Original content

(Agraria.pe) Peru stands out in world markets for having specialized in fresh products and is heading towards the fourth range, which distinguishes fruits and vegetables with minimal processing prior to packaging, a task in which there are already several local agro-exporters. Mario Ocharán, director of export promotion at Promperú, said that this scenario is a market where the growing population is increasingly concerned about healthy eating, especially in developed countries where there is a great awareness about the control of diseases such as obesity and diabetes. However, there are strategic approaches that must be worked on so that there is not only an increasing volume of business for large national agro-exporters, but also that destinations diversify and more medium and small companies can join from the regions of the Peruvian interior. Segmentation and "sporadic exporters" "You have to see the offer, because in this sector (agricultural exports) we are highly ...

Source: Agraria