Rabobank's report predicts steady global beef demand will support New Zealand beef producers with high farmgate prices through 2025. The industry has seen a 21% increase in exports over the last five years, with China being the largest market. However, the sector faces challenges such as reducing greenhouse gas emissions and finding solutions for the increased need for bobby calf processing. The report suggests industry collaboration and strategic investment can help address these issues and increase the value of the beef supply chain. It also highlights the potential of developing a rose veal industry and exporting net zero carbon products.