Study: Russians choose sparkling water over kvass this summer and buy almost no lemonade

Published 2024년 7월 22일

Tridge summary

A recent study has found that water is the most popular summer drink in Russia, with a 55% sales share, followed by kvass at 12%, and lemonade at 4%. The average price of a 0.5-liter bottle of water has increased by 19%, while the price of sparkling water has decreased by 8%. Russians spend an average of 96 rubles on a liter of kvass, and 1.113 rubles for a half liter of lemonade. Analyst Dariya Zhigalina notes that changes in the soft drinks and water markets, such as the withdrawal of foreign brands and increased production costs, have led to price increases for all soft drinks.

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Original content

The study said: "The most popular summer drink is water, with a sales share of 55%, ranking second, kvass ranks third, accounting for 12%, and the least frequently purchased by Russians is lemonade, accounting for 4%." It should be noted that the average price of a bottle of water (0.5 liters) this summer is 59 rubles (about 4.88 yuan), and the number of shopping receipts has increased by 19%. The price of sparkling water (0.5 liters) is 93 rubles (about 7.69 yuan), and the number of shopping receipts has decreased by 8%. Russians spend an average of 96 rubles (about 7.94 yuan) on a bottle of kvass (1 liter), and the price of a half liter of lemonade is 1. 113 rubles (about 9.35 yuan). At the same time, the number of shopping receipts for kvass increased slightly, by 1%, while the number of shopping receipts for lemonade decreased by 7%. The study quoted Kontur.Market analyst Dariya Zhigalina's comments: "Since 2022, many changes have taken place in the soft drinks and water ...

Source: Foodmate