Summary of this year's strawberry marketing season in Italy

Published 2024년 7월 9일

Tridge summary

The article reports on the conclusion of the strawberry marketing season in Italy for the 2023/2024 period. The season saw good production volumes and qualities, largely due to a mild spring. The quality was particularly noted for its excellent organoleptic characteristics and long shelf life. The start of sales was gradual, with a lack of Spanish strawberries and increased demand contributing to the market. Despite a slight decrease in average prices compared to the previous year, they remained stable throughout the harvest period. Retail sales volumes were similar to the previous campaign, despite higher costs, with 53.3 thousand tons of strawberries purchased at a cost of 296 million euros. The average retail price was 5.55 euros/kg, a 6.3% increase from the previous year, due in part to a reduction in imports.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

The last week of June marked the end of this year's (2023/2024) strawberry marketing season in Italy. This year's Italian strawberry production developed at good levels both in terms of quantity and quality. According to a report by the Italian institute Ismea, presented to you by AgroTypos, unlike 2023, the mild spring of 2024, both in the north and in the south, allowed the product to be harvested smoothly and favored the quality with excellent organoleptic characteristics and good shelf life. However, the introduction of the Italian strawberry to the markets was gradual and the almost complete absence of the Spanish product, together with the increased demand, favored sales. Regarding average prices, although they decreased, by around 7%, compared to 2023 (2.50 euros/kg in 2024, compared to 2.70 euros/kg in 2023), they were maintained at these levels for the entire period harvest. Ismea information on strawberry retail sales in the 2024 campaign (period 29 January - 16 June) ...

Source: Agrotypos