Grainseed is advocating for the cultivation of sunflowers this season as an alternative to traditional crops like wheat, barley, and oilseed rape, which have been negatively affected by wet conditions. Sunflowers are gaining popularity due to their ease of cultivation, low costs, and adaptability to climate change, which is broadening their suitable growing regions. Edward Stanford from Grainseed recommends the Es Bella variety for its early maturity, high yield, strong standing ability, and resistance to diseases. Moreover, aligning with practices from the Sustainable Farming Incentive, such as refraining from using insecticides, can enhance the crop's value, making sunflowers an increasingly attractive option for growers.