Tanzania's ambassador to Belgium, Jestas Nyamanga, has urged local avocado growers to sell their produce in Europe, where prices are significantly higher. Your-average avocado in Belgian markets is selling for over Sh10,000 (€4.30), he noted. The country's avocado industry, which has the Hass variety as its most popular cultivar, is dominated by the Rungwe Avocado Company Ltd and Africado Ltd, which produce over 5,000 tons annually in the Kilimanjaro region.