South Korea: Targeting the premium market by operating aircraft exclusively for strawberries exported to Singapore

Published May 6, 2021

Tridge summary

A business agreement between the Ministry of Agriculture, Food and Rural Affairs and Korean Air in December 2020 led to the operation of a strawberry-only aircraft for exports to Singapore, contributing to a 21% increase in strawberry exports to Singapore from December 2020 to March 2021 compared to the same period the previous year, despite the pandemic. The freight price signed in the agreement helped offset logistics costs for exporters and farmers. The exports, targeting high-end retailers in Singapore, saw a more than 30% increase in export unit prices during the same period. The ministry aims to find premium markets in countries such as Hong Kong, Thailand, and Vietnam to increase farm household income.
Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

Increased strawberry exports amid Corona 19 conditions, export unit prices rose Strawberry exports are showing strong performance due to the flight of a strawberry-only aircraft for export to Singapore. The Ministry of Agriculture, Food and Rural Affairs signed a business agreement with Korean Air in December of last year to resolve the difficulties of exporting farmers and companies that are having difficulty in exporting strawberries due to the prolonged Corona 19. A total of 88 aircraft for export to Singapore were put into operation four times a week for five months from December of last year, and through this, it exported 91% of the total strawberry exports in Singapore. In addition, the freight price signed at the time of the business agreement remains the same until the end of last month, contributing to the relief of the burden of logistics costs for exporters and farmers. From December last year to last month, Singapore's strawberry exports amounted to $15235,000, an ...
Source: Aflnews

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