Vietnam's tea exports in 2023 are projected to decline due to weak market demand and strict import regulations, with the main export markets such as Pakistan, Taiwan, and Russia experiencing economic difficulties. Despite an increase in the average export tea price, it remains below the global average due to the slow improvement in product quality and lack of investment in deep processing. While black tea and flower-marinated tea have seen a decrease in volume but an increase in value, oolong tea exports have more than doubled. The tea industry, despite having a significant tea growing area and numerous processing enterprises, faces challenges such as low rates of good agricultural production practices, poor seed quality management, and difficulties in implementing sanctions.