Thailand's Kaitai Research Center recently reported that in the first half of 2023, the total export value of fresh, frozen and processed fruits in Thailand will reach US$5.5 billion, a year-on-year increase of 10.3%.
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Fruit is Thailand's largest export food category, accounting for 35% of Thailand's total food export value. According to the report, the factors supporting the growth of fruit exports in the first half of the year are mainly orders from China, an important export market. In 2022, fruit orders exported to China will account for Thailand's 87% of the total value of fruit exports. In addition, Thailand has also actively promoted the export of Thai fruits to new markets, such as durian to South Korea, grapefruit to the United States and the United Arab Emirates, and longan to India and Indonesia.
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Kaitai Research Center expects that in the second half of 2023, Thailand’s fruit export will face various challenges, including the fact that the peak season for fruit export has passed, and economic uncertainties in major export markets such as China and the United States will put pressure on demand and orders. The change will not only affect the quality and output of durian, rambutan, mangosteen, longan, dragon fruit, pineapple and other fruits that will be harvested in the second half of the year, but may also push up the price of export fruits, thus affecting the competitiveness of Thai fruits in the international market .
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The above factors may make the total value of Thailand’s fruit exports in the second half of 2023 lower than that in the first half of the year. The products that tend to increase in export value are fresh and frozen fruits, due to the recovery of good growth in exports to China; the products that tend to shrink in exports are canned and processed fruits. , as orders from key markets such as the U.S. and the European Union fell.
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Kaitai Research Center believes that the operation of Thailand's fruit production and export industry in the next stage will be more complex and full of challenges, especially climate change and the trend of rising minimum wages will affect the cost and competitiveness of fruit production.