The beer upgrade momentum in China is flourishing, craft brewing workshop is particularly fragrant

Published Sep 8, 2021

Tridge summary

A new national standard for beer in China has been proposed, which includes definitions for Gongfang Beer, also known as workshop beer. This type of beer is produced in small scales and without substances that are not related to the adjustment of the beer flavor. The price of craft beer, a type of workshop beer, has significantly dropped due to advancements in technology and increased competition. The beer industry in China is experiencing a trend towards high-end products, with a growing market share for craft beer, expected to reach 20% of total beer sales in the next 15 years. The industry is also shifting towards non-glass bottle packaging and special can and barrel products. The article also discusses the history and characteristics of craft beer, which originated in the United States and has since spread globally.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

On September 6, a reporter from "China Consumer News" learned from the China Liquor Industry Association that the newly revised national standard "Beer" has been submitted to the National Standardization Management Committee for approval, and the relevant definitions and terms of Gongfang Beer have been added. China Liquor Industry Liu Junjie, member of the Technical Committee of the Beer Branch of the Association and deputy secretary-general of the Craft Beer Technology and Equipment Professional Committee of China Light Industry Machinery Association, pointed out in an interview with a reporter from China Consumer News that what consumers currently call craft beer in professional terms is Workshop beer, but in fact the two are not exactly the same. Workshop beer refers to a beer that is produced by a small beer production line and does not add substances that are not related to the adjustment of the beer flavor and has outstanding flavor characteristics during the brewing ...

Source: Chinaeconomy