The article reports on the launch of the beet purchase campaign for the 2022-2023 season by Konya Şeker, Turkey's largest sugar factory, in the presence of key officials and farmers. The company expects the beet purchase price to be set by President Erdogan on September 26, and plans to increase its sugar production by 40-45 thousand tons compared to the previous year, by planting an additional 12 percent more beets this year. Konya Şeker will process approximately 3.4 million tons of sugar beet during the campaign, resulting in 500 thousand tons of sugar, 700 thousand tons of beet pulp, and 130 thousand tons of molasses. The company will operate 24/7 and use advanced equipment for fire-polar analysis of the beets during delivery.