The Protected Designation of Origin Kaki Ribera del Xúquer starts the harvest campaign with prospects of normalcy after several seasons constrained.
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The Protected Designation of Origin Kaki Ribera del Xúquer begins the harvest campaign with prospects of normalcy after several seasons conditioned by weather and pests. "After very complex campaigns, everything points to a return to normalcy. We expect to increase the tons collected from recent years under the Persimon brand, the Designation of Origin brand that was renewed last campaign both visually and commercially and that the consumer recognizes as synonymous with quality and flavor," said Cirilo Arnandis, president of the DOP Kaki Ribera del Xúquer. "Our commitment is clear: to offer a stable supply and reinforce the value of the DOP at the point of sale." Record promotion During 2025, the DOP is making its greatest promotional effort to date, with an investment of over 2.6 million euros that includes three European programs and brand actions in Spain, as well as initiatives in France, Canada, and Brazil. "The 2025 campaign is going to be the consolidation of the new image ...