The Eastern and Central European HoReCa coffee market seems to be recovering from the crisis

Published Mar 8, 2024

Tridge summary

The HoReCa coffee market in Central and Eastern Europe has rebounded post-pandemic, with revenues expected to reach 217.4 million euros in 2023, surpassing 2019 levels. Despite a 17.0% contraction in Hungary due to inflation and lower real wages, growth has been observed in Croatia, driven by tourism spending. The market is largely dominated by whole bean coffee, which is projected to account for 93.5% of the market by 2027. Major market players include Atlantic Grupa, Franck, Jacobs Douwe Egberts, Julius Meinl and Lavazza, but smaller players also hold a significant market share in the HoReCa segment.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

The situation of the HoReCa coffee market in Central and Eastern Europe, including Hungary, the Czech Republic, Slovakia, Slovenia, Croatia, Serbia and Bosnia, has improved significantly since the pandemic, Interconnection Consulting concluded in its study. In 2023, the revenues of manufacturers in the region reached 217.4 million euros, which exceeded the pre-epidemic level of 2019 (206.4 million euros). Although the volume of the CEE gastro coffee market increased by 27.1% in 2022, sales decreased by 1.8% in 2023 to 13,343 tons. Hungary in particular poses a challenge, as the HoReCa coffee market here shrank by 17.0% on a volume basis. Producers' revenues decreased moderately by 2.2% to 24.7 million euros in 2023. The double-digit inflation rate in Hungary led to a decrease in real wages, and people apparently also saved on the luxury of coffee. In contrast, positive growth was experienced in Croatia in 2023: the market expanded by 4% to 2,500 tons. The trend was supported by ...

Source: Trademagazin