Puglia is experiencing a surge in the cultivation of tropical fruits such as avocado, mango, pomegranate, aronia berries, goji berries, bananas, and lime, with over 500 hectares dedicated to exotic superfruits. This trend is driven by climate changes and the commitment of young farmers, but is hindered by organizational, infrastructural, and diplomatic delays. The market for tropical fruits is growing, with 61% of consumers preferring locally sourced fruits and 71% willing to pay more for the guarantee of national origin. The article also highlights Italy's leading position in world food security with the lowest number of agri-food products with irregular chemical residues.