The farmer who wants the farm to be a cool place to work

For Brendan Atrill, sustainability is not a separate project. It is the foundation upon which his entire farm in Huinga, New Zealand, is built. However, in his philosophy, sustainability means much more than caring for nature. It includes healthy relationships among people, respect for workers, creating a positive environment, and thinking about future generations, writes Inside Dairy. Is regenerative agriculture the No-Till practice in industrial grain production? This holistic approach has made him the recipient of the 2025 National Sustainable Farming and Grazing Ambassador Award. Brendan and his wife Susan run a family dairy farm that has been in operation for three generations. He says their most important goal is simple yet profound: We want our farm to be a cool place to work. This is a philosophy that guides them in all decisions - from managing people to investing in nature. Brendan loves working with young people, teaching them, and watching them grow. That is why the ...