Peru is facing a challenge to diversify its mango export markets beyond the United States. Journalist Francisco Seva Rivadulla stresses the importance of expanding into Europe and Asian markets like China, Japan, Vietnam, Singapore, India, and the Middle East. He notes that these markets are interested in imported fruit and that Europe has the potential to become a huge priority destination for Peruvian mangoes. Seva also emphasizes the need to focus on quality and nutritional properties to increase consumption in Europe and believes that Peru has an advantage in the old continent due to its close relationship.