Italy: The great heat causes fruit and vegetable purchases to increase by 20%

Fruits

Vegetables

Italy

Published Jun 28, 2022

Tridge summary

The jump in temperatures over 40 degrees with Charon laying siege to cities and countryside has caused the consumption of fruit and vegetables on the tables of Italians to explode in the last seven days with an average increase of + 20%. This is what Coldiretti estimates based on the indications of the farmers' markets of Campagna Amica in reference to the impact on purchases of the heat wave that hit the Peninsula with the red stamp in seven cities.

Original content

The positive trend in consumption as well as climate change is also driven, according to Coldiretti, "by the green turning point in nutrition caused by the Covid emergency with a growing attention to well-being at the table with the preference given to fresh, wholesome and dietetic foods ". The increase in temperatures, Coldiretti points out, is also accelerating the ripening processes in the countryside with the arrival on the market of a wider range of fruit and vegetables offered, from north to south of the Peninsula. Watermelons, melons, apricots, peaches, nectarines, cherries, strawberries, medlars, plums and table grapes help fight the heat, hydrate and get a natural full of vitamins. The production of summer fruit this year in Italy is estimated to increase compared to the disastrous vintage of last year but the effects of the drought that could cause the estimates to be revised downwards are worrying. The anticipation of the great heat has brought with it in some areas the ...

Source: Myfruit