The article highlights the launch of chewing gum production in Çeşme, which is expected to boost the local economy and provide jobs. Çeşme Mayor M. Ekrem Oran emphasized the economic and health benefits of gum mastic and the plans to increase its production and value added. The mayor also mentioned the potential economic impact on neighboring Greece and the efforts to protect and increase the number of gum trees. Additionally, the article covers the challenges posed by the coronavirus pandemic and the initiatives to support local producers and values, such as creating a Farm to Table market and buying products from producers at above-market prices.