The Peruvian Table Grape Producers Association (PROVID) has reported a 12% decrease in grape exports from Peru, with a total of 62,745,826 million boxes shipped between July 2023 and April 2024, primarily due to extreme weather conditions affecting both Peru and California. Despite this decline, the United States remained the largest market, absorbing 46% of the exports with Sweet Globe being the most popular variety. This season saw a significant increase in the price per pound of seedless grapes in the US by 36%, alongside a reduction in promotional activities. However, the market has responded positively to a shift towards higher quality grapes with better edibility, indicating a potential rise in demand for such products in the short term. Gabriel Noboa from Agrícola Don Ricardo views the season as an opportunity to learn and adapt, emphasizing the importance of sustainable practices in the face of changing market dynamics.