The lemon of Spain launches the campaign to publicize its virtues
Lemongrass
Spain
Published Oct 13, 2020
Tridge summary
The campaign has a budget of 6.5 million euros and will target consumers in Spain, France, Germany, the United States and Canada. The Spanish lemon seeks to dominate the European and North American markets.
Original content
With the aim of differentiating itself from its competitors, mainly from Turkey, Argentina and South Africa, the citrus sector has presented this Friday, October 9 at the Ministry of Agriculture, Fisheries and Food an ambitious promotion, information and dissemination campaign under the slogan Welcome to the Lemon Age. "We are seeing a sample of what we are trying to do in the Spanish agri-food sector: give value to things," said Fernando Miranda, Secretary General of Agriculture and Food, during the campaign presentation event, who has set an example for the lemon sector. : “Converting a little differentiated product into a differentiated product. In converting a commodity into a product of value. To be seen in European countries and in third countries, where there is a higher purchasing power. In short, go from the production subject to passing the value subject ”. For his part, Antonio Moreno, president of the Lemon and Grapefruit Interprofessional Association (AILIMPO), ...
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