The market for non-alcoholic beverages in Europe can reach 15.4 billion euros

Hungary

Market & Price Trends

Published Mar 21, 2024

Tridge summary

The European market for low-alcohol and alcohol-free wines and beers saw significant growth in 2020, reaching a value of 8.6 billion euros. This growth, driven by increasing health consciousness and a preference for low-calorie and low-sugar drinks, is expected to continue at a rate of 6.56% annually, potentially reaching 15.4 billion euros by 2032. Factors contributing to this growth include increased investment in R&D for product quality improvement, easier access to premium products online, and innovative packaging and branding strategies aimed at younger, health-conscious consumers.

Disclaimer: The above summary was generated by a state-of-the-art LLM model and is intended for informational purposes only. It is recommended that readers refer to the original article for more context.

Original content

More and more consumers are turning to alcohol-free wines and beers, thanks to which the size of their market reached 8.6 billion euros in Europe last year. According to research by The International Market Analysis Research and Consulting Group (IMARC), the total market size is expected to reach 15.4 billion euros by 2032, after expanding by 6.56% from this year. The considerable expansion of the European market for low-alcohol and alcohol-free wines and beers is due to the growing health awareness of consumers and the increasingly widespread use of low-calorie and low-sugar drinks. The study says that growing awareness of the effects of alcohol consumption has boosted demand for alcohol-free alternatives that offer the taste and experience of traditional alcoholic beverages, driving market growth. Emerging trends in the European soft drinks market include increasing investment in R&D activities to improve the taste profile and overall quality of products to make them more ...

Source: Trademagazin